It’s not WHAT we do – it’s WHY we do it!
As chefs and industry leaders we must pause to think more deeply about fish and seafood, we must understand what realities we face and how simple our day to day choices can affect it. Sea life at all levels of the food chain are at risk. Worldwide demand for fish is increasing every year, with some of the most populous nations on the planet leading the fish-catching and consumption trends: China, Japan and the United States. Our appetite for fish and seafood has left 90% of wild species depleted or exploited. Yet for all of this worry, there is good news. We simply need to be smarter about the way we use this resource. The oceans have an incredible way of rebounding when balanced fishery and aquaculture management is put in place. That’s where Verlasso’s WHY began to take shape.
PIONEERING NEW TRADITIONS IN HARMONIOUS AQUACULTURE
Verlasso has been a leader in sustainable practices for nearly a decade. We work closely with our local communities to reduce environmental impact with proven innovative sustainable farming techniques. Verlasso is pioneering new traditions in harmonious aquaculture and is a truly trusted source for sustainable quality salmon.
WHY CHILEAN PATAGONIA
Located deep in the southern hemisphere, Chilean Patagonia offers the perfect environment for sustainable aquaculture. Featuring vast stretches of clean, cold, crystal clear water and strong ocean currents – this region is the perfect natural habitat for raising the finest farmed salmon.
TASTE YOU CAN TRUST
Verlasso Salmon has a buttery mouth feel, firm texture and mild flavor that complements any method of cooking or preparation. Our salmon is lower in fat than conventional farmed salmon and offers a brighter taste with no residual fishy flavor on the palate or aroma in the kitchen. Clean, fresh and firm – Verlasso Salmon makes every dish a masterpiece.
Another way in which you can help is to support more sustainably farmed fish on your menus. There are so many delicious choices to be found. Challenge yourself to order different types – Trout, Barramundi, Sea Bass and even Kanpachi are amazing fish to enjoy along with the sustainably raised shrimp and salmon you already eat. By taking into consideration the lifecycles and interdependence of fish at all levels of the food chain, you can rethink how fish come to your menus and what you can do to impact the process. Humankind has been exploiting the world’s oceans for millennia and our behavior has to change soon to ensure the vitality of our oceans and the long-term availability of fish in our diets. It is through your commitment to adopt a few small practices that both fishing and farming will be available in the future.