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Avocado Madness

Chef’s Roll is running a March Madness style competition leading up to the Final Four. Our “Avocado Madness”, sponsored by Avocados From Mexico, is starting with a line-up of 64 chefs who will develop avocado-inspired recipes through a possible 6 rounds of competition.  Each week only half will make it through to the next round until there are only four remaining.  From those finalists, two will be selected to travel to San Diego for a live head-to-head competition on April 6th, 2015 where they will create an avocado-inspired menu in front of the city’s best chefs and culinary press for a chance to win a top prize of $10,000 in cash and prizes.

The Prizes:

Top Prize: $10k in cash + automatic qualification to the World Food Championships for a chance to win $100k

 Runner-up: Full set of knives and cookware

 Both finalists also get a full set of Chef Works apparel to compete in + travel &  2 night accommodation in San Diego

 3rd & 4th place: A cleaver and Chef Works executive chef coat

The Rounds:

Round 1: Avocado-inspired Sandwich Recipe

Round 2: Avocado-inspired Salad/Ceviche Recipe

Round 3: Avocado-inspired Appetizer Recipe

Round 4: Avocado-inspired Baked Good/Dessert Recipe

Round 5: Avocado-inspired Asian Entrée

Round 6: Head-to-head live competition creating an avocado-inspired menu

Recipes must include an Avocado From Mexico as one of the ingredients.

Avocado Madness Calendar

Summary of Competition Rules and Procedures

Entry Submissions:
Each Monday by 8pm PST chefs are required to submit the name and photo of their dish along with the recipe based on the category via the website link we provide. We will approve each submission to ensure only qualified chefs are participating. Recipes must include an Avocado From Mexico as one of the ingredients.

Voting and Judging:
Voting and judging will begin the following morning, Tuesday 10am PST and last until the next day, Wednesday 5pm PST.  When voting opens we will send participating chefs a link to share with their supporters to help garner votes. For the first round, the Top 10 with most votes automatically advance. At most 10 auto-qualify, if there is a tie on votes, judges determine who advances from the tied votes. The rest of the field is determined by judges based on creativity and presentation. Note that each round will have a different number of auto-qualifiers to ensure it is not just a popularity contest. The judges reserve the right to disqualify any entry if an entry does not follow the category guidelines, official rules, or is an incomplete submission.
Advancing to the Next Round:
After voting closes for the round, the chefs advancing to the next round will be announced by 11pm PST on our website, as well as via an email to the advancing chefs.  The advancing chefs then have until the following Monday 8pm PST to submit for the next round.
Eligibility:
Open to legal residents of the United States (void in Puerto Rico), 18 years of age or older, except to employees, officers, directors, agents, representatives, and the immediate family members of Sponsor, its member companies, affiliates, subsidiaries, advertising, promotion agencies and promotion partners.  This Contest is void where prohibited by law.  All federal, state and local laws and regulations apply.
If participant misses a submission deadline they will be disqualified from advancing.
A link to the full set of official rules will be posted on the contest submission page. 
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Advancing to Round 2 (avocado-inspired salad/ceviche recipe): 

Admir Alibasic
Adam Feinberg
Anthony Serrano
Ben Diaz
Betty Williams
Brandon LaVielle
Chad Urata
Christina Ng
Cindy Anschutz
Diego Pasqualicchio
Dorian Southall
Ed Glebus
Eric LeBlanc
Eric Harland
Heather Walker
James Canter

James Ford
Janelle Reynolds
Jessica O’Neal
John Chesnut
Kelli Fairchild-Cochran
Keoni Simmons
Linkie Marais
Louis Robinson
Nancy Manlove
Neima Belancourt
Pam Gram
Ricardo Heredia
Rich Sweeney
Roseana peyron
Sherri Williams
Stephen Gage

Advancing to Round 3 (avocado-inspired appetizer recipe):

Adam Feinberg
Admir Alibasic
Cindy Anschutz
Diego Pasqualicchio
Dorian Southall
Ed Glebus
Eric Harland
Janelle Reynolds

Jessica O’Neal
John Chesnut
Louis Robinson
Nancy Manlove
Ricardo Heredia
Roseana Peyron
Sherri Williams
Stephen Gage

Advancing to Round 4 (avocado-inspired baked good/dessert recipe):

Adam Feinberg
Admir Alibasic
Dorian Southall
John Chesnut

Louis Robinson
Nancy Manlove
Ricardo Heredia
Stephen Gage

Advancing to Round 5 (avocado-inspired asian entrée):

Admir Alibasic
Dorian Southall

Louis Robinson
Ricardo Heredia


Advancing to The Championships LIVE head-to-head competition: