
Calling all US-based chefs and culinary operators from around the country: Summer is here, and so is an essential companion, MAYO!
In this online cooking contest, we’re challenging you to show us your best regionally-inspired dish incorporating Hellmann’s Mayonnaise or Best Foods Mayonnaise that you love to enjoy all summer long!
Register below by July 27th and submit your entry by August 20th to compete for $6,000 in cash prizes and 8 epic knives!

HOW TO PARTICIPATE:
- Registration: If you are interested in competing, register below from July 14th to July 27th. If selected to compete, you will be provided with free mayo samples and a link to submit your dish.
- Dish creation and submission. The submission period opens July 31st. By August 20th, you must create a dish utilizing your mayo sample and submit a photo and description of your original dish.
- Use your sample of Hellmann’s or Best Foods Mayonnaise to create a one-of-a-kind dish inspired by your region—perfect for summer!
- Your dish must use either Hellmann’s or Best Foods Mayonnaise. You will be asked to indicate which option you used when you upload!
- Judging and Winner Announcement. Judges will consider all submitted dishes and announce the winners on August 27th, 2025!
Looking for a little inspiration? Check out this Northern-inspired Classic Reuben Sandwich featuring corned beef on marble rye with Swiss cheese, kraut, and Thousand Island made with Hellmann’s Mayo.
REGISTER NOW
Fill out the form below to register for your chance to compete:
Terms and conditions apply. The full contest rules can be found here.

PRIZES
- Grand Prize Winner:
- $3,000 cash prize
- 8″ Meglio Gyuto knife
- Second Place Winner:
- $2,000 cash prize
- 8″ Meglio Gyuto knife
- Third Place Winner:
- $1,000 cash prize
- 8″ Meglio Gyuto knife
- Five Runner Up Winners will receive:
- 8″ Meglio Gyuto knife
WHY USE HELLMANN’S AND BEST FOODS MAYONNAISE FOR FOODSERVICE?
Mayo isn’t just a favorite for backyard cookouts, it’s an essential for all types of foodservice operations. As a side, a base for sauces and spreads, or even an ingredient in baking, Hellmann’s and Best Foods Mayonnaise offers a classic flavor with a smooth and creamy texture that’s unrivaled in it’s consistency, quality, and availability.

Images courtesy Chef’s Roll and Unilever Food Solutions™.
