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Laks – salmon. Foto: Marius Fiskum


Presented by Seafood From Norway

Attention US-Based Chefs: Register below for a chance to participate in Seafood from Norway’s Fjord- to-Fork Chef Challenge. Selected chef challengers will receive a delivery of Norwegian salmon and a chance to compete for a $2,000 grand prize.

Fresh from the waters of Norway, Norwegian salmon is versatile while complementing flavors and spices from all corners of the world and is a favorite for sushi and sashimi due to its clean taste and texture. The possibilities are truly endless when it comes to Norwegian salmon…and that’s where you come in!

Register below by July 20 to be one of 50 chefs selected to receive a shipment of Norwegian salmon and let your imagination take the lead as you use your delivery to create your own dish. The versatility of Norwegian salmon means you can explore a delicious breakfast, innovative appetizer, flavorful sandwich, hearty dinner or any other part of a meal you dream up. Whether you choose to bake, grill, poach or sauté, Norwegian salmon lends itself well to a number of different techniques. So have fun getting creative.

From there, you’ll upload a high-quality, thumb-stopping photo of your creation to your public Instagram account, showcasing Norwegian salmon and your culinary creativity. Just tag @norwayseafoodus and use #fjordtoforkchallenge.

Ten finalists will be chosen to receive a custom prize package from Chef’s Roll and Seafood from Norway. One grand prize winner will be selected to receive $2,000 and two runner-up chef challengers will receive $500 each. 

Looking for a little inspiration? Learn more about Norwegian salmon in the videos below.

Register Now

Registration is now closed. Keep an eye on the opportunities page for more contests coming soon from Chef’s Roll!


  • Grand Prize: $2,000
  • 2 Runners Up: $500 each
  • 10 Finalists will receive:
    • Seafood from Norway Swag Pack–ARV: $35
    • Chef’s Roll Swag Pack–ARV: $35



Contest Timeline

1. Registration – July 8 – July 20| Fill out the form below for a chance to join the challenge!
2. Selection & Shipping – July 21 – August 7| Seafood from Norway selects challengers to receive salmon & compete
3. Submissions – August 8 – August 22| Create your dish and submit it via Instagram using #fjordtoforkchallenge.
4. Finalists Announced – August 31 – 10 finalists will be announced and will be asked to share their full recipes
5. Winners Announced – September 4




Norway sets the global standard for seafood as a result of its meticulous aquaculture and sustainability efforts. The unique geography and cold, clear waters of Norway set the country apart when it comes to providing the highest quality, most flavorful seafood and their variety of offerings—including salmon, trout, cod and halibut—provide a delicious way to add nutrition, variety and flavor to your menu so you can feel good about what you are serving. Norway is the second largest exporter of seafood in the world, sharing sustainable wild-caught and ocean-farmed seafood with more than 150 countries. Norway supplies half of the world’s ocean-farmed salmon and 2020 marks its 50th anniversary of sustainable salmon farming. Origin matters and when it comes to salmon, Norwegian salmon is truly fjord-to-fork.




Images and videos courtesy of Norwegian Seafood Council

Click here for full contest rules