At its core, Chef's Roll is a highly specialized community with unique influence, access and credibility within the professional chef world and F&B marketplace.
Chef's Roll's initial DNA was a peer-to-peer network for working professional cooks, chefs and food service decision makers. The network grew quickly and successfully. It was during this rapid growth and organic participation from its core membership of chefs from all over the world that the true power and uniqueness of Chef's Roll emerged: our ability to promote chefs, products, events and brands to a highly engaged chef audience through in-house content creation and pioneered programs.
Additional strength lies in the reach and engagement of Chef's Roll's 1.6MM+ followers across its various social media platforms.
Explore our service offerings below and contact us at sales@chefsroll.com to discuss your goals and how we can help achieve them.
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SERVICES
Content creation
With our team of cinematographers and access to a deep pool of culinary talent we provide a full suite of top tier content creation at an affordable price. Content for e-commerce is more important than ever. We can create content that can be used across all web, print, and social platforms. From Amazon to third party affiliates, our video and photography will tell the story of your product in a short and compelling way that drives sales. Our social media ads are designed to grab attention above the growing competition on all platforms. Give back to your audience with inspiration on how to use your product to its fullest potential. With access to virtually any type of chef, we can create and capture recipes specifically for your target audience. This content is perfect for your website to drive traffic or a great addition to your social media strategy. Show the world your incredible production process with our curated tour videos. In person tours are great, but having a video showing the unique parts of your process that make your product stand out will allow you to share your story with more people around the world. Click here to learn more about our Studio Kitchen services.
We have created myriad series to share with our 1.6 million+ followers. Whether you have an ingredient or equipment to feature, we can create authentic content while showcasing the talent in our F&B community. We can also create a custom series especially for your brand.
With a dedicated Test Kitchen and two Chefs on staff, we develop recipes to showcase your products and produce video and photo content to be used across all channels. Click here to see all of our Test Kitchen episodes.
As a company committed to the creative and professional lives of chefs, it’s a pleasure working with a production house as food-obsessed as we are. Chef’s Roll understands our industry and what our industry wants to see when it comes to video content, and that mutual obsession is extremely valuable to us.
Christian Letourneau
Content and Community at Matfer Bourgeat USA
social sharing
Our social posts get results and help our clients capture mindshare while promoting our talented community members.
Over five years ago, I saw the growing influence that Chef’s Roll was building on their social media platforms. As the years have gone by, that momentum has only gotten stronger and stronger. I have utilized this platform for many of my water farmer clients in an effort to help their stories be told. Chefs rely on provenance as a path towards connection on the plate. There is no place better than Chef’s Roll to create that lasting connection.
Jennifer Bushman
Principal
Route to Market LLC
ONLINE CONTESTS
When we concept and run online contests, Chefs respond! Our combination of ideas that get Chefs excited to create and prize packages that ensure follow through result in hundreds of quality entries.
We’ve been successfully partnering with Chef’s Roll for many years. They continue to raise the bar with their Chef contacts and superb quality of productions and demonstrations. Recently we ran another contest for Chefs across a variety of social media platforms, and Chef’s Roll achieved 6x the number of qualified leads in comparison to other outlets. We can count on them to reach the real influencers in foodservice.
Amy Shipley
Managing Director and Partner
SRG, Boulder, CO
live events
We produce events that your target audience actually want to attend and then amplify them by sharing the created content to our social audience.
industry surveys
We tap into our large community of food service professionals to get high quality survey results. We create content to promote the survey and pair it with giveaways and prizes to garner stellar returns.
CASE STUDY:
We ran a Japanese Products Survey via a social media campaign asking our community of food service professionals to candidly answer questions about their awareness of Japanese ingredients for a chance to win a knife roll and a Japanese knife set. To further highlight the survey, we published 10 original videos featuring different Japanese ingredients which racked up over 1 million views! Ultimately over 2,000 US-based culinary professionals took the survey, with 5 lucky individuals taking home epic prizes!
LTO PRODUCT PLACEMENT
We can coordinate with Chefs and restaurant owners to menu your product for a Limited Time Offering. It’s a great way to have potential customers try your products and gives them a chance to see how their customers respond to it for permanent offering potential. Some products we have done LTOs with are Japanese wagyu, Prosciutto di Parma and lentils. We offer content creation and social promotion to support the LTOs and find the right targets for your product.
CASE STUDY:
We sourced, filmed and coordinated 35 chefs at exceptional restaurants in New York, Los Angeles, San Francisco and London to feature Japanese wagyu shoulder clod. The social promotion netted 5.5 million views and approx 1,750 diners experienced the dishes. View our video showcase here.
CHEF AMBASSADOR PROGRAM
Through our Chef Ambassador and "Black Box" program we get your products in the hands of a curated group of culinary professionals where they not only get to experience your products, but also create something that we then social share. There is an opportunity for survey feedback as well and future relationship development.
The Chef's Roll ambassador program is always sending me cool products to play with and push my creativity. It's great learning about new ingredients that I can educate my team on and of course share with my Instagram and Chef's Roll's followers.
Ross Kilkenny, Executive Chef at The Ritz-Carlton, Lake Tahoe
clients and partners
SOME OF THE CLIENTS, AGENCIES AND PARTNERS WE WORK WITH
