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SureCrisp Challenge – Free Samples and Big Prizes

Attention US-Based Chefs: Register below for a chance to participate in McCain’s SureCrisp Challenge. Selected chef challengers will receive a free sample of McCain’s SureCrisp Waffle Fries and a chance to compete for a $1,000.00 Chefs’ Toys shopping spree, as well as 20 cases of SureCrisp Fries!

Crafted to stay warm and crispy over a 30-minute delivery period, SureCrisp Waffle Fries are a perfect innovation of an already-craveable food.

Register below by October 11 to be one of 50 chefs selected to receive a free sample and let your imagination guide you to create the ultimate craveable, DELIVERABLE waffle-fry based dish. The versatility of SureCrisp means you can use it in innumerable delicious ways, but your entry should be built with takeout in mind — So have fun getting creative!

From there, you’ll upload a high-quality, drool-inducing photo of your creation to your public Instagram account, showcasing SureCrisp waffle fries and your culinary creativity. Just tag @McCainUSAFoodservice and use #SureCrispChallenge.

Looking for a little inspiration? Watch Mikel Anthony experiment in the Test Kitchen in the video below.

Register Now

Registration is now closed — Competitors will be selected and contacted soon!


One Grand Prize Winner will receive a $1,000.00 shopping spree to Chefs’ Toys in order to make sure their kitchen is stocked with some fun new tools! They’ll also get 20 cases of SureCrisp Fries to help them menu their award-winning dish!

One Runner-Up Winner will receive a Chef’s Roll prize pack, including a hat and other gear.


Waffled Waffle Fries – by Chef Mikel Anthony


Contest Timeline

1. Registration – September 30 – October 11 | Fill out the form for a chance to join the challenge!
2. Selection & Shipping – October 12 – November 1 | McCain selects challengers to receive samples & compete
3. Submissions – November 2 – November 15 | Create your dish and submit it via Instagram using #surecrispchallenge.
5. Winners Announced – November 30


Fish and Chips by Mikel Anthony


McCain® SureCrisp™ Skin-On Waffle Fries


McCain® SureCrispTM fries have a clear coating that stays crispy for dine-in, carryout or delivery. They’re consumer-preferred over other clear-coat brands even after 20 minutes on the plate or up to 30 minutes when delivered.*




Images courtesy McCain Foodservice

Click here for full contest rules