The General Store Grand Opening Party

The General Store North Park‘s Grand Opening Party presented by Chef’s Roll saw the who’s who of the San Diego culinary scene come to check out the new store, eat, drink and party. Celebrity Chef Graham Elliot was on hand to sign copies of his latest cookbook, How to Cook Like a Master Chef and photographer Josue Castro shot complimentary chef portraits. Duck Foot Brewing Co and Robert Hall wines kept the drinks flowing all night and Chef Hanis and the Carnitas’ Snack Shack Food Truck dished up their signature pork favorites.

During the party chefs could browse The General Store’s unique workwear, street-wear, and hard goods while enjoying special pricing on Chef Works’ latest gear, check out Aura Knifeworks blades, Made for Chefs cutting boards, JENDE Industries ceramic steels and Boldric knife rolls.

There were some incredible giveaways too – handcrafted leather knife rolls, General Store T-shirts, kitchen tools and accessories by brands like 5 Loaves 2 Fish, Boldric, Chef Works, JENDE Industries,  Aura Knifeworks and more, it was a night not to be missed!

Special Thanks to Chef Works for bringing Graham Elliot out for the special book signing and to MasterChef winner Claudia Sandoval  and MasterChef Junior winner Nathan Odom for making it a fun MasterChef reunion!

Full photo galleries:

Rob Forsythe: event photos
Josue Castro: portraits

Portraits by Josue Castro
Portraits by Josue Castro


PS I love San Diego