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Hellmann’s Presents: Build a Bowl Contest 2018

Attention – The 2018 Build a Bowl Contest is closed. If you would like to compete in the #BuildABowl2019 Contest – click HERE to register. 

Inspiration from chef Mikel Anthony: Smoked Hellmann’s Ranch | Farro | Kumquat | Peas | Beets | Carrots | Calamansi

Chef’s Roll has teamed up with Hellmann’s to offer a unique new competition opportunity to chefs in the United States and Canada*!

Meal bowls have been a rising culinary trend for the past several years, offering chefs and consumers alike a simple and flavorful meal – representing any number of culinary influences. In the #BuildABowlContest we want to see your take on the unassuming – but mighty – “bowl,” using Hellmann’s dressing as a cornerstone; exploring complementing flavors, and wrapping it up in a beautiful presentation.
One chef (and guest) will win big: A grand-prize trip package for a night in NYC, dinner at a Michelin-starred restaurant, and an exclusive consultation session with the UFS chefs, who will break down the latest trends and give you clear actionable ideas to take your operation to the next level. Then there’s the icing on the cake: a custom Chef’s Roll-branded knife roll from Jende Industries. There’s also public voting, and the entry with the most votes will win a $500 gift card to
Anyone interested in competing was invited to register online. They will be shipped samples of Hellman’s to use in the creation of a dish. When you’ve made your dish, you can submit it online via a private link. After this, judges will select a winner based on creativity, technique, and appeal.
*(exceptions apply – full contest rules HERE)



One Grand Prize-winning chef and a guest will be flown to an exclusive consultation appointment with the UFS chef team in Englewood Cliff, New Jersey, a highly-trained group of chefs representing diverse culinary backgrounds who have access to research and consumer studies about the latest food trends and developments. They’ll work with you to develop actionable items for taking your operation to the next level.
The trip will also include overnight lodging in New York City and dinner at the two-Michelin-starred restaurant, Aquavit.


In addition to the trip, the grand prize winner will be shipped a custom Chef’s Roll-branded knife roll from Jende Industries. (Pictured below, on the right)


  1. Register
  2. Wait for selection confirmation and for your dressing to arrive
  3. Make a dish
  4. Submit a hi-res photo and recipe online (link to be provided privately to competitors)





$500 gift card to
After submitting your dish, it will be publicly viewable in the gallery, where people can vote on it. You’ll also be given a custom link to share with your friends, fans, and family. The entry that ultimately receives the most votes will receive the People’s Choice Prize.