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The King’s Hawaiian® Recipe Contest 2021

Aloha Chef! If you are based in the US or any US Territories: Register below for a chance to participate in The King’s Hawaiian Recipe Contest 2021. Selected chef challengers will receive a free sample of King’s Hawaiian “Little Island 4″ Foodservice Burger Bun” and a chance to compete for a premium, custom blade from Meglio Knives and other premium gifts from King’s Hawaiian!

We want to see what incredible, irresistible SANDWICH creations you can make! No limits on ingredients – if you can make a sandwich, we want to see it.

Register below by February 28th for a chance to be selected to receive a free sample and show off your take on a delicious handheld that highlights the unique possibilities of this versatile product. The famous, irresistible flavor of the King’s Hawaiian Bun is a perfect base for the huge variety of flavors, and we can’t wait to see what you come up with!

Competitors will be required to upload a high-quality, drool-inducing photo of your sandwich creation to your public Instagram account, showcasing King’s Hawaiian and your culinary creativity. Just tag @kingshawaiian and use #KingsHawaiianRecipeContest2021.

Looking for a little inspiration? Watch Mikel Anthony experiment in the Test Kitchen in the video below.

Register Now

Registration has now closed.


One Grand Prize Winner will receive :

  • A premium, custom blade from Meglio Knives
  • A fresh Lei
  • A custom Koa Wood Cutting Board
  • A King’s Hawaiian Prize Box
Sample Meglio Knife – Actual Prize will not be exactly as pictured.

Ten Finalists will receive a King’s Hawaiian Prize Box

Contest Timeline

1. RegistrationFeb 15-28| Fill out the form for a chance to join the challenge!
2. Selection & ShippingMarch 1-28| Challengers will be selected to receive samples & compete
3. SubmissionsMarch 29-April 11 | Create your dish and submit it via Instagram using #KingsHawaiianRecipeContest2021 and tagging @kingshawaiian
4. Judging & Winner announcement – – April 12 – 25

Why King’s Hawaiian for Foodservice?

“Irresistibility is at the core of everything we do. King’s Hawaiian is expertly crafted with chefs in mind to put the irresistible flavor to work across your menu, from breakfasts to appetizers and bold center-of-plate sandwiches. With a variety of formats and a versatile flavor profile that works across the menu mix, there is a King’s Hawaiian product for every operation. Whether you choose one of our new chef-exclusive items or a King’s Hawaiian classic, our breads bring proven consumer crave appeal with King’s Hawaiian branded menu items outperforming unbranded items at any price.”*

*Technomic for King’s Hawaiian; Brand Equity and Impact December 2019

Images courtesy King’s Hawaiian

Click here for full contest rules